Course Overview

In today's fast-paced world, businesses must make data-driven decisions to stay competitive, making market research skills essential for everyone—not just researchers. In this course, you'll learn the fundamentals of quantitative, survey-based research, including how to design effective surveys, conduct fieldwork, analyze data, as well as how to avoid the common pitfalls of survey-based research.

Pricing

Your purchase includes 12 month access to the course, its resources, the community forum and instructor support.

Course curriculum

    1. What this course will cover

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    1. Market Research Industry Overview

    2. How is Online Survey Based Research Different?

    3. Section Quiz

    1. Unpacking Your Research Objective

    2. Defining Your Audience

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    3. Designing a Questionnaire

    4. Question Types

    5. Section Quiz

    1. Common Survey Programming Mechanics

    2. Survey Building Tools

    3. Demo: Scripting a Survey in Survey Monkey

    4. Demo: Scripting a Survey in Google Forms

    5. Demo: Scripting a Survey in Qualtrics

    6. Demo: Scripting a Survey in QuestionPro

    7. Section Quiz

    1. Sourcing Your Audience & Achieving Representative Data

    2. Understanding Incidence Rate (IR)

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    3. Sample Size and Margin of Error

    4. Using a Margin of Error Calculator

    5. Margin of Error, Visual Explainer

    6. Launching Your Survey

    7. Section Quiz

    1. Working With Survey Data in Excel

    2. Cleaning Your Dataset

    3. Data Cleaning with Open Ended Questions in Excel

    4. Cleaning Out Conflicts in Excel

    5. Detecting Under & Over Selection

    6. Weighting Data in Excel

    7. Weighting Data in Excel with Interlocking Variables

    8. Section Quiz

About this course

  • $29.00
  • 54 lessons
  • 10.5 hours of video content
  • 40+ downloadable resources
  • 12 month access

What's included?

  • 12 Month Access

    Your purchase includes 12 months access to the course, resources and community.

  • On-Demand Video

    Access hours of on-demand video and learn at your own pace.

  • Case Studies

    Apply what you've learned through a series of hands-on case studies.

  • Quizzes

    Test your knowledge with in-depth quizzes.

  • Instructor Support

    Ask questions and engage with the instructor via a community forum.

  • Live Coaching Discounts

    Get 15% off the purchase of live coaching sessions with the instructor.

Trusted By

Students enrolled in my courses work at some of the world's biggest brands

What you'll learn

A comprehensive curriculum that will teach you everything you need to know about quantitative survey-based research, from questionnaire design to data analysis.

  • What is survey research and how is it different

  • How to design an effective questionnaire

  • How build a survey in tools like SurveyMonkey and Qualtrics

  • How to set quotas and manage fieldwork

  • How to analyze survey data in Excel or Google Sheets

  • How to interpret survey data and derive insights and recommendations

Meet Your Instructor

Stephen Tracy

Data Scientist, Educator and Entrepreneur

With over a decade of experience in advertising, market research, and data, Stephen has worked across the globe—from Canada to Singapore—holding senior positions at some of the world's leading ad agencies and data providers, including IPG, Publicis, and YouGov. A successful entrepreneur, he co-founded and scaled Milieu Insight, a data analytics startup. In his spare time, he shares insights on all things data through his blog, Analythical.com. Stephen holds a B.A. (Honours) degree and a Master's degree (MI) in information and data science from the University of Toronto.

What are you waiting for?

It's time to level up 🚀

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FAQ

  • Will I be able to contact the course instructor?

    Yes, the instructor is available to answer your questions via the community forum, and will generally respond to questions within 48 to 72 hours on weekdays. You may also purchase live coaching sessions with the instructor for an additional fee.

  • How long will I have access to this course?

    Standard purchases included 12 month access from the point of sale. If you'd like to inquire about purchasing longer term access, contact us at [email protected]

  • Is the course refundable?

    Yes, you can request a refund within 48 hours of your purchase, provided you have not consumed more than 10% of the course content. Unfortunately we are unable to offer refunds to anyone who has purchased the course for more than 48 hours or have consumed more than 10% of the course content (whichever comes first).

  • Do you offer corporate subscriptions?

    Yes, if you'd like to inquire about pricing options for your entire team please contact [email protected]

  • Do you offer live training options for this course?

    Yes, I can run this training for you and your team either in-person or remote. For inquiries and pricing, please contact [email protected]