Course Overview

Struggling with marketing data overload? This course equips you with the skills to collect, analyze, and act on key metrics. Learn to build an analytics strategy, optimize campaigns, and measure ROI with 17 hours of video, 50+ lessons, and expert resources—become an analytics pro!

Pricing

Your purchase includes 12 month access to the course, its resources, the community forum and instructor support.

Course curriculum

    1. What the Course Will Cover

      FREE PREVIEW

    2. Downloading Course Resources

    1. Why We Measure?

      FREE PREVIEW

    2. The Importance of Measuring What Matters

      FREE PREVIEW

    3. What is a Data Strategy?

    4. Tips to Improve Your Data Strategy

    5. Creating an Analytics Roadmap

    6. Campaign Journey Mapping for Better Measurement Planning

    7. Live Demo of Campaign Journey Mapping (MAP)

    8. Step by Step Guide for Creating a Campaign Journey MAP

    9. Importance of Omni-Channel Measurement

    10. How to Choose the Right Measurement Tools

    11. Section Quiz

    1. Understanding Metrics

    2. How to Choose the Right Metrics and KPIs

    3. Marketing Analytics Cheatsheet

    4. Section Quiz

    1. Case Study #1: Briefing & Activity

    2. Case Study #1: Metrics Identified

    3. Case Study #1: Unpacking Custom Metrics

    4. Case Study #1: Data Analysis Activity

    5. Case Study #1: Data Analysis Activity Answers

    1. Intro to Web and App Analytics

    2. How to setup Google Analytics 4 (GA4)

    3. How to use the Google Analytics 4 (GA4) dashboard

    4. Create and edit custom reports in Google Analytics 4 (GA4)

    5. Data retention setting in GA4

    6. How to use data explorations in GA4

    1. Intro to Social Media Monitoring

    2. DEMO: Social Media Monitoring with Sprout

    3. Intro to Owned Social Analytics

    4. Meta Business Suite Insights dashboard

    5. Exporting Data from the Meta Business Suite

    6. Engaged Users Metric is now available in the Meta Business Suite

    7. DEMO: Using a 3rd Party Tool for Owned Social Analytics

About this course

  • $79.00
  • 75 lessons
  • 18.5 hours of video content
  • 40+ downloadable resources
  • 12 month access

What's included?

  • 12 Month Access

    Your purchase includes 12 months access to the course, resources and community.

  • On-Demand Video

    Access hours of on-demand video and learn at your own pace.

  • Case Studies

    Apply what you've learned through a series of hands-on case studies.

  • Quizzes

    Test your knowledge with in-depth quizzes.

  • Instructor Support

    Ask questions and engage with the instructor via a community forum.

  • Live Coaching Discounts

    Get 15% off the purchase of live coaching sessions with the instructor.

Trusted By

Students enrolled in my courses work at some of the world's biggest brands

What you'll learn

A comprehensive curriculum that will teach you everything you need to know about how to measure the impact of your brand marketing and communications.

  • How to develop a data strategy

  • How to choose the right marketing metrics

  • Understand paid, owned and earned media

  • Channel deep-dive, from social media to website to email marketing

  • How to measure marketing ROI

  • How to benchmark and optimize your marketing efforts

Meet Your Instructor

Stephen Tracy

Data Scientist, Educator and Entrepreneur

With over a decade of experience in advertising, market research, and data, Stephen has worked across the globe—from Canada to Singapore—holding senior positions at some of the world's leading ad agencies and data providers, including IPG, Publicis, and YouGov. A successful entrepreneur, he co-founded and scaled Milieu Insight, a data analytics startup. In his spare time, he shares insights on all things data through his blog, Analythical.com. Stephen holds a B.A. (Honours) degree and a Master's degree (MI) in information and data science from the University of Toronto.

What are you waiting for?

It's time to level up 🚀

Buy Now

FAQ

  • Will I be able to contact the course instructor?

    Yes, the instructor is available to answer your questions via the community forum, and will generally respond to questions within 48 to 72 hours on weekdays. You may also purchase live coaching sessions with the instructor for an additional fee.

  • How long will I have access to this course?

    Standard purchases included 12 month access from the point of sale. If you'd like to inquire about purchasing longer term access, contact us at [email protected]

  • Is the course refundable?

    Yes, you can request a refund within 48 hours of your purchase, provided you have not consumed more than 10% of the course content. Unfortunately we are unable to offer refunds to anyone who has purchased the course for more than 48 hours or have consumed more than 10% of the course content (whichever comes first).

  • Do you offer corporate subscriptions?

    Yes, if you'd like to inquire about pricing options for your entire team please contact [email protected]

  • Do you offer live training options for this course?

    Yes, I can run this training for you and your team either in-person or remote. For inquiries and pricing, please contact [email protected]